The Challenge:

Boil down a series of hypothetical geological scenarios and their climate consequences into 5 pop ups that play in a 45-60 sec clip.

Goals:

brevity, clarity, scientific accuracy

Role | Approach:

Content Writer | Identified user persona. Collaborated with animator to understand spacial limits for text and how it could work with images. Worked within a content matrix for a quick feedback loop. Consulted with a planetary scientist for accuracy. Conducted user tests to ensure timing and content were aligned.

Results**:**

PlanetLab.mov

What if Climate Change Continues at its Current Rate?

PlanetLab1.pdf

What if Humans Introduced More Greenhouse Gases to Mars’ Atmosphere?

PlanetLab2.pdf

What if Humans Left Earth Behind?

PlanetLab3.pdf

What if Humans Left Earth for Mars?

PlanetLab4.pdf