Bring the monthly internal Research & Development Roundup newsletter to RLMG’s external audience.
maintain an exciting, dynamic, behind-the-scenes tone with a new polish to attract potential creative partners
Project Lead and Content Writer | Collaborated with designer to develop a new format for content and images. Curated and edited each quarter’s most eye-catching R&D efforts for a general audience familiar with the museum industry but unfamiliar with the specifics of media production (motion design, software development, etc.) Highlighted new topics interesting to an external audience like employee spotlights and recent openings. Reworked calls to action with our new goals in mind.
Intro and Header
Visual and textual changes take the tone from a familiar colleague to a potential collaborator.
Adapted Sections
Content is tightened and visually decluttered to improve skimmability.
Call to Action
Text is reworked with a new audience in mind and a callback to a signature feature in RLMG’s products: a prompt to “Touch to Begin” to dive into an interactive experience.
Inside…
out!
https://us7.campaign-archive.com/?u=be3acbc4a5dc1b1570ddee113&id=b018c7acac
https://us12.campaign-archive.com/?e=[UNIQID]&u=c6438a2f25b8a77e07122b650&id=1fcf78585d